All of our products are 100% gluten free, vegan & cruelty free.
We will strive to be as inclusive as possible. We believe in ethical, honest and transparent business practices. We are vehemently against exploitation. We believe that representation and diversity is and has always been necessary. We respect all esoteric practices.
Left Hand Path is welcome here. Shadow Work is important and necessary.
There's a lot of crossover between the world of makeup chemistry and witchcraft. Concoctions, intentions, glamour.
So many brands want to wear the facade of the craft, but we live it. We want to take this opportunity to create something truly unique in the beauty world, spell crafted and infused cosmetics and lead the way for the curious with education about the occult.
In 1770, a law was allegedly passed by British Parliament condemning lipstick due to an association with witchcraft. The law stated that women who “seduced” men into marriage through the use of cosmetics could be found guilty of sorcery.
Queen Elizabeth I, even reportedly believed that lipstick had healing powers so strong they could also ward off death.
Tarot, any of a set of cards used in tarot games and in fortune-telling. Tarot decks were invented in Italy in the 1430s by adding to the existing four-suited pack a fifth suit of 21 specially illustrated cards called trionfi (“triumphs”) and an odd card called il matto (“the fool”). LEARN MORE
Astrology originated in Babylon far back in antiquity, with the Babylonians developing their own form of horoscopes around 2,400 years ago. Then around 2,100 years ago, astrology spread to the eastern Mediterranean, becoming popular in Egypt, which at the time was under the control of a dynasty of Greek kings. LEARN MORE
From the days of the earliest Paleolithic cave rituals, magic has gripped the imagination. Magic and magicians appear in early Babylonian texts, the Bible, Judaism, and Islam. Secret words, spells, and incantations lie at the heart of nearly every mythological tradition.-The Occult, Witchcraft and Magic, An Illustrated History by Thames & Hudson LEARN MORE